Australia's Top 5 Beauty Retail Apps Show Varied Performance in Q1 2021

In the first quarter of 2021, the Australian beauty retail app landscape saw a variety of performance trends among the top players, as revealed by Sensor Tower data. Here's a snapshot of how these apps fared.

Sephora - Beauty Shopping downloads started at 5K in the last week of December, peaking at 5.2K in mid-March before ending the quarter at around 4.5K. The app's weekly active users fluctuated, with a high of 25K in early January and a low of 19.8K in late February, finishing the quarter with 21.5K active users.

LOOKFANTASTIC: Beauty & Makeup experienced an initial increase in downloads to 845 in the first week of January but saw a significant drop to 205 by the end of March. The app's weekly active users reached a peak of 5.1K in early March, decreasing to 3.5K by the quarter's close.

BEAUTY BAY showed a consistent increase in downloads from 196 at the beginning of the period to a high of 411 in late February, ending at 341 downloads. Weekly active users mirrored this positive trend, starting at 1.4K and achieving a high of 1.9K twice during the quarter.

Adore Beauty | Shop Beauty Now saw its downloads hover around the 300 mark throughout the quarter, with a slight peak of 316 in late January. The app did not have available data on weekly active users.

Lastly, Lush Fresh Handmade Cosmetics started the quarter with 285 downloads but experienced a sharp decrease, concluding with just 10 downloads in the final week of March. The weekly active users also declined, from 305 at the start of the reporting period to 87 at the end.

For more in-depth insights and data, Sensor Tower's platform provides detailed analytics on app performance across various markets and categories.